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Wild Fable X Target

A curated selection of apparel graphics, embroidery artwork, and production-ready designs developed for multiple seasonal collections under Wild Fable. This work spans trend-driven graphics created for a fast-paced retail environment, balancing evolving fashion aesthetics with large-scale production requirements.

The collection highlights graphic development across various categories, including tops, fleece, matching sets, and youth-driven fashion essentials designed for Target’s trend-conscious consumer audience.

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Tools

Adobe Photoshop • Adobe Illustrator • CAD Development • Print/Embroidery Production • Trend Research

My Role

  • Developed apparel graphics and embroidery artwork for seasonal collections

  • Created colorways, graphic placements, and production-ready CADs

  • Maintained brand consistency while adapting to evolving trend directions

  • Collaborated cross-functionally with design and production teams

  • Prepared artwork and setup files for factory communication and sampling

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Design Focus

Each season brought a new creative direction, with graphics developed to reflect current fashion trends while staying true to Wild Fable's youthful and trend-focused identity. My work included everything from clean typography and embroidery placements to bold seasonal graphics, with each design tailored to the collection's unique inspiration and target customer.

Throughout the design process, I worked closely with the team to ensure every graphic was both visually compelling and production-ready. Designs were adapted across different garment styles, fabrics, and print techniques while maintaining the overall vision for each seasonal collection.

Featured Work

This archive showcases a range of:

  • Apparel graphics

  • Embroidery artwork

  • Beaded artwork

  • Graphic placements

  • Colorway variations

Outcome

One of the biggest takeaways from this experience was learning how production costs influence design decisions. I gained a better understanding of how to create graphics that maximize visual impact while staying within budget, often finding creative ways to achieve more with fewer design elements. This experience taught me that strong design isn't always about adding more, it's about making thoughtful decisions that balance creativity, quality, and manufacturability.

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