Parke X Target

Parke partnered with Target to create a more accessible version of the brand’s elevated leisurewear aesthetic, translating premium $140 products into a $40 retail collection. The Spring/Summer drop featured coordinated sweat sets, graphic tops, and casual essentials designed for a broader consumer market.

Tools

Adobe Photoshop • Adobe Illustrator • CAD Development • Print/Embroidery Production • Trend Research

My Role

I contributed to the collection through:

Apparel graphics and embroidery artwork
Colorway development
Label and hang tag development
Production setup/spec sheets for factory communication
Sample execution while maintaining brand consistency

Design Approach

The goal of this collection was to bring Parke's signature aesthetic to a wider audience without losing what makes the brand recognizable. Working alongside the fashion design team, I helped develop embroidery graphics, collaborated on colorway selections, and finalized artwork sizing before production.

Since the collection was designed for a mass retail launch, every design decision had to balance quality, visual appeal, and production costs. We simplified embroidery details where needed to keep manufacturing efficient while still maintaining the clean, elevated look that defines the Parke brand. Through close collaboration and thoughtful refinement, the final collection came together as a cohesive line of summer-inspired leisurewear that stayed true to the brand while remaining accessible to Target shoppers.