SUPERNOVA

The goal was to create an energy drink company that would radiate a cosmic force strong enough to revitalize inspiration in life.

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To achieve this, I wanted to create a playful, energetic retro vibe for the brand, using illustrations.

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To execute the vision, I utilized vibrant colors and a mascot to appeal to the target audience. I designed the packaging and marketing materials that would stand out on the shelves and attract the attention of potential customers.

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The brand received positive feedback from the target audience for its playful, energetic retro vibe, as well as its unique packaging and marketing materials. The use of vibrant colors and a mascot helped the brand stand out on the shelves and attract the attention of potential customers. Overall, the successful execution of the brand's vision helped position it as a unique player in the energy drink market.

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