Wild Fable X Target
A curated selection of apparel graphics, embroidery artwork, and production-ready designs developed for multiple seasonal collections under Wild Fable. This work spans trend-driven graphics created for a fast-paced retail environment, balancing evolving fashion aesthetics with large-scale production requirements.
The collection highlights graphic development across various categories, including tops, fleece, matching sets, and youth-driven fashion essentials designed for Target’s trend-conscious consumer audience.
Tools
Adobe Photoshop • Adobe Illustrator • CAD Development • Print/Embroidery Production • Trend Research
My Role
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Developed apparel graphics and embroidery artwork for seasonal collections
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Created colorways, graphic placements, and production-ready CADs
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Maintained brand consistency while adapting to evolving trend directions
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Collaborated cross-functionally with design and production teams
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Prepared artwork and setup files for factory communication and sampling
Design Focus
The design direction emphasized trend-driven graphics that aligned with Wild Fable’s youthful and fashion-forward identity. Artwork ranged from minimal typography and embroidery placements to more expressive seasonal graphics, with each concept tailored to fit current retail trends and consumer preferences.
Throughout the design process, attention was placed on balancing creativity with production feasibility, ensuring graphics translated effectively across different garment types, fabrication methods, and print applications.
Featured Work
This archive showcases a range of:
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Apparel graphics
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Embroidery artwork
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Beaded artwork
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Graphic placements
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Colorway variations
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Production CADs
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Retail-ready visual assets
Outcome
Contributed to multiple retail collections released through Target, supporting fast-turn seasonal launches through collaborative design development and production-ready execution.